Downloads
Here's a list of files that should prove helpful for you over the course of the quarter. This page will updated over the course of the quarter, so check back often.
Week 2
- Capture Deliver Excel
- Sample Competitive Analysis
- How to write a competitive analysis
- Power Point from class
- Another Sample Competitive Analysis
Week 3
Week 4
- Lecture 4
- How to Write a Creative Brief
- Sample Creative Brief
- Personas Example
- Personas/Scenarios Example
Week 5
Sample Final
- Sample Project - the format is a bit different towards the end, but it's very close to ours.